To acquaint students with the significance and function of media marketing, KCC Institute of Legal and Higher Education (KCCILHE) hosted a seminar on "Media Marketing" . We were honored to have Mr. Sridhar Aranala, Vice President of Sales & Distribution at The Hindu Group, as our distinguished guest and resource person. Additionally, we were privileged to have Mr. Sunil Mirza, GM (North India) of the Hindu Group of Publications, as our special guest.
Students eagerly anticipated the insights of accomplished professionals and industry expert Mr Sridhar Aranala who shared his knowledge and experiences in the realm of media marketing. His talk encompassed various topics, including the role and importance of media marketing, business supply chains, and the evolution of media marketing. Students gained insights into how diverse businesses employ various marketing strategies to promote their products. Our esteemed guest also showcased informative video clips, enhancing the students' understanding of the role of media marketing.
The seminar culminated with an engaging question-and-answer session, in which students actively participated.
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