KCCILHE organized a Seminar on "Advertising: the secret behind successful brands" on 13th June 2022. It was an honor to have Mr Amit Mukherjee, Head of Creative Independent Communication, STCH Integrated Marketing solution, to deliver the talk. The session highlighted the essence of advertising, the appeals behind the ads, the way persuasion affects consumer and amazing examples of leading brands in Indian market. The students thoroughly enjoyed the video ads and decoded the hidden messages behind them.
The session ended with a question answer session and guidance to students for choosing advertising as a career option.
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